Are you looking for methods to use WhatsApp Chatbot to enhance your business or offer better customer service? You are not alone in this world. Conversational marketing solutions driven by AI are reported to be an effective tool for sales and marketing by 82% of organizations who use them.
The possibilities for smooth communication using a Whatsapp Chatbot for business are endless, especially given WhatsApp’s dominance in messaging platforms. Businesses may now interact with their customers more effectively and interactively by using the features of the WhatsApp Business API. Continue reading to learn how to build a whatsapp chatbot on your own:
Why should you create a Chatbot for WhatsApp?
WhatsApp is a great way for businesses to interact with clients because it has over 2 billion active users.
Tasks, including processing orders, responding to frequently asked questions, and providing round-the-clock customer care, are automated by WhatsApp chatbots. Response times can be greatly shortened by this automation, which also improves customer experience.
Create a Business Profile on WhatsApp:
Benefits and Importance:
Setting up a WhatsApp Business Profile is necessary before developing a chatbot on the messaging service. It also provides tools that improve WhatsApp customer assistance, giving it more legitimacy.
How should one set it up?
The WhatsApp Business app should be downloaded first. Complete the form, confirm your company’s phone number, and include pertinent business details. This serves as the basis for your WhatsApp Chatbot.
Establish Your Goals:
You must be clear about your objectives before you start developing a chatbot. What are you hoping to accomplish?
Establishing your goals will ensure that your chatbot has a clear purpose, whether to enhance response times, boost customer engagement, or automate FAQs.
For example, if you work in retail, you may use the chatbot to assist consumers with ordering or shipment tracking. On the other hand, a healthcare company might employ a chatbot to make appointments or respond to questions about health.
Select a Chatbot Platform:
The next step is to decide which platform is best for developing your WhatsApp chatbot.
Designing conversations will be made simple by the top platforms’ drag-and-drop feature, which lets you develop chatbot workflows. In order to link your chatbot with the messaging service, you will also require a WhatsApp Business Account. Due to this account, your chatbot can respond to customer inquiries, send automated messages, and engage with people on WhatsApp.
Check for the following characteristics in a platform:
- User-friendly interface
- Connectivity to the Business API for WhatsApp
- Multimedia messaging (pictures, videos, etc.) support
- Analytics tools to monitor chatbot effectiveness
- The exciting part is that creating the chatbot after you have selected your platform is simple.
Plan the Flow of the Conversation
The conversational flow of your chatbot needs to be planned now that you’ve decided on a platform.
Consider the potential interactions a client might have with your company. What are the common questions they ask? For instance, Customers may wish to know about product availability, prices, or order status in e-commerce; in this scenario, your chatbot should seamlessly manage the conversations.
Begin by extending a basic welcome message to all users. Then, based on their requirements, lead them to various possibilities. Customizing the chatbot can assist users with appointment scheduling, payment processing, and FAQs.
WhatsApp Business API Integration:
Making your chatbot work on WhatsApp requires integrating the WhatsApp Business API. With capabilities like pre-approved message templates, multimedia support, and automated responses, this connection enables your bot to interact directly with customers.
Notifications like order confirmations and shipping updates can be sent using these templates, which are quite helpful. It is essential to follow WhatsApp’s message template requirements to ensure a seamless approval process and prevent delays.
Evaluate Your WhatsApp Chatbot in Great Detail:
You should test your chatbot thoroughly before launching it once it’s ready. You may evaluate the bot’s performance by simulating user interactions.
Test the bot’s ability to respond accurately, communicate quickly, and handle unexpected inputs. Including team members at this stage allows them to offer insightful criticism and spot possible problems. To improve the user experience overall, make sure the chatbot’s conversation flow is fluid and simple to understand.
Monitoring Post Launch:
Once your chatbot has launched, it’s critical to use analytics tools to track its performance. Vital factors, including response time, user interaction, and answer accuracy, can be monitored with these tools. Conversation flow drop-offs might be a sign of uncertainty or inefficiency if you notice them frequently.
Final words:If you are looking for a perfect whatsapp business solution, there is no better option than Gupshup. Our modern-day features include rich media, proper analytics and support, top-tier security, and compliance. With our chatbot, your business will enter into a new profitable zone.
